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Shop us IRL at the next Tokeativity Social Event BACK TO THE 90's!
When? November 17 ~ 7-10 PM
Where? See flyer below for event details and other vendor information
Buy tickets to event here: https://impactflow.com/event/5685/
We finally got back some super cute photos from our most recent pop-up shops at the YARD & Pod28 in Portland, OR! Thanks to everyone who came out, hung out, shopped and supported.
We like chokers. A lot. So much that we've made an entire company based around chokers. Although us 90s babies would like to assume the choker came to life in our decade, it [unfortunately] did not. In fact, choker necklaces were worn thousands of years ago, by women in some of the oldest civilizations as a form of protection and power. And what has turned into one of our grunge fashion staples transcended history from that point on.
A brief history of our beloved choker necklace:
1507-1536: Anne Boleyn
The Other Boleyn Girl might not have been the most culturally accurate depiction of the 16th century aristocrats. But, the movie had our girls Natalie Portman and Scarlett Johansson in it, so you better believe we watched. And if you look at any of the movie’s promo images, you’ll see Mrs. Portman herself wearing a choker. That’s because Anne Boleyn rocked our fav trend back in the day. Hers, made of a string of pearls with the letter “B” pendant. WHAT A BABE.
1789-1799: French Revolution
And on a more morbid note, women during the French Revolution used to wear red ribbons around their necks to represent those who were killed via guillotine. Our guess is-- they didn’t know this trend would catch on and be donned centuries later.
Manet’s famous painting “Olympia” (1863) depicts a prostitute with a ribbon around her neck. During this era, prostitutes were often seen wearing a red ribbon around their neck. And that didn’t stop the trend from catching on amongst the elite in later years.
Late 1800’s: Royalty
Alexandra, Princess of Wales, established the choker as a sort of royal trend. Many point to her as the main influencer of the choker necklace as she was rarely seen without her thick velvet and pearl strings covering her neck. A nod to you, Alexandra. We dig your style.
Many other rich women during this period were inspired by Indian garb as well. Their huge, decorative chokers coined the term colliers de chien (the dog collar).
Mid-1900’s: The Trend Lives On
A spread in “Life” magazine revealed a revival of the dog collar. Here, you see a picture of fashionable women rocking the trend. Can you say, obsessed?
And finally, a nod to the 90’s. It’s obvious how much we love this decade, but no one can deny how influential the 90’s were at bringing the choker back to life today. Much of this can be credited to the gothic takeover, tattoo chokers, celebrities endorsing the trend (sup Olsen Twins and Britney Spears) + the fashion industry making them cool again.
The 90s brought us a lot of things, but the one we’re thrilled to keep around is the choker necklace.
Connect with Study Hall Shop on Instagram and let us know what YOUR favorite choker trend was!
Written by Tess Halpren
La Femme “Mystere”
We can’t get enough of this psych-rock band from france. We saw them back in October at the Doug Fir in Portland and let’s just say we haven’t stopped playing this album since. If you like the sounds of Kraftwerk with a mix of coldwave and punk you’ll never stop playing this album too.
Black Marble “It’s Immaterial”
We’ve overplayed Black Marble’s first record “A Different Arrangement” - so we were super excited for their album “It’s Immaterial” to drop. As usual Black Marble never disappoints. If you like the sounds of Lo-Fi/dark wave this Brooklyn duo is for you.
The Smiths “The Queen is Dead”
You can never ever ever ever go wrong with The Smith’s. This will forever be one of our favorite bands, and even though we don’t see a Morrisey/Johnny Marr reunion happening anytime ever we’ll keep listening to them and pretend that it’s still the 80s.
TY Segall "Self Titled"
If Marc Bolan from T.Rex ever had a musical child, Ty Segall would be it. We saw Ty Segall the beginning of this month at the Aladdin Theatre in Portland and have been playing his self titled cassette on repeat. If you like garage punk mixed with LoFi make sure to have a listen to his newest self titled album.
Built to Spill “Keep it like a secret”
Not even sure that we need an introductory for Built To Spill. This Boise, Idaho indie band brings us back to a very nostalgic 90’s. If you hear any similarities to the band Modest Mouse it’s because this is one of Isaac Brock's favorite bands and was highly influenced by their sound.
New Order “Technique”
New Order is permanently on our playlist. Even though Joy Division will always come first, New Order’s post-punk electronic sound makes us feel better about the death of Ian Curtis.
Craft Spells “Idle Labor”
We’ve seen Craft Spells more times in Portland then we can count. We’d like to keep them a secret but their dream pop indie sound is just too good not to share. This is still one of our favorite albums.